“Customers will never love a company until the employees love it first.”
Greg
De Koker
Passion
“Culture eats strategy for breakfast”
– Peter Drucker
Whether I am engaged as a consultant or a member of the Senior Leadership Team, my passion is to help companies develop cultures that inspire and engage employees – and elevate their business strategy.
Corporate culture is the way your employees cooperate – the way they think, act and interact. Most companies spend a ton of time and money developing their business strategy but all too often their culture is left to chance. As a result, their culture doesn’t support their strategy.
A company’s culture ultimately drives employee engagement, satisfaction, retention and productivity – as well as customer satisfaction, loyalty and profitability. These elements working together in a powerful, integrated way is how culture elevates strategy.
Methodology
“So goes the culture, so goes the company.”
– Simon Sinek
Don’t leave your culture to happenstance. I created a disciplined methodology, The Culture Compass Program™, to lead companies through a culture transformation that will truly inspire their employees – so that they thrive and successfully execute the strategy, whether they’re working from the office or home.
The Culture Compass Program – Overview
Below are the objectives for each stage of The Culture Compass Program:
01. Brand Audit
To understand who the company is within its market category.
02. Culture Audit
To determine where the company’s culture is now.
03. Shared Purpose
To determine the company’s Shared Purpose, Beliefs and Behaviors.
04. Culture Compass:
To define the company’s Desired Culture as well as the road map to get there.
05. Culture in Action:
To define, develop, implement and measure the key strategies, tactics and training to move from the company’s current culture to their Desired Culture.
Download Culture Compass Program Overview
Experience
“People want to be part of decisions that affect them.”
– Neil De Koker
Here’s an overview of my career and my evolution from marketing to brand strategy to employee engagement to culture transformation.
Evolation
2012 – present
Founder & Chief Experience Officer
Key Accomplishment – Accora Village
- Transformed the organization from a tired brand and culture to one that became a magnet for employees and residents (validated by pre and post surveys)
Other Clients – Fiera Properties, Flight Center, Salmon Lodge, Camp Bonaventure, eCircle Academy
Sandboxx
2017 – 2020
Co-Founder & Chief Engagement Officer
Key Accomplishment – Raymond James
- Created an award-winning app that significantly increased the success of mentor/mentee matching at Raymond James, a company that viewed its internal mentorship program as essential to elevating the performance of its employees (post survey showed 100% satisfaction from mentor and mentee respondents)
Other Clients – Microsoft, Telus International, Harris Computer
Instinct Brand Equity Coaches
2006 – 2012
Managing Partner
Key Accomplishment – Cherishome Living
- Created and implemented a culture that successfully supported the leadership succession from the founder to the next generation in a family business
Other Clients – Canadian Tire, Manulife, Kinross Gold, IAMGOLD, AtlasCare, Workopolis, Nelson Education, Quadrangle, Revera, beerbistro
Imagine That! Communications
1993 – 2018
Founder & CEO
Key Accomplishment – Bombardier Commercial Aircraft
- Agency of Record for over 25 years, leading the branding, marketing and advertising for Bombardier’s Commercial Aircraft division, making it one of the most successful manufacturers in the global aircraft marketplace
Other Clients – Canon, KingSett Capital, Macquarie Financial, Sun Microsystems, Suzy Shier, Stitches, Sirens
Expertise
“Unique Ability is the essence of what you love to do and do best. It’s your own set of natural talents and the passion that fuels you to contribute in the ways that most motivate you.”
– Dan Sullivan
Here Are My Unique Abilities
Expertise
- Ability to articulate the essence of a company into a powerful story that guides the transformation of its culture and brand
- Ability to connect, engage and unify teams in creating a shared purpose and high-performing culture
- Ability to translate and simplify complex thoughts and insights into key actions that make a difference
- Ability to draw out the inherent and powerful value of anything
- Ability to create highly differentiated and effective brands
Character
“It was character that got us out of bed, commitment that moved us into action, and discipline that enabled us to follow through.”
– Zig Ziglar
Below is a selection of quotes from people in my life that know me well – clients, business partners, strategic partners and friends.
Contact
If you’d like to discuss how to inspire and engage your employees, develop a high-performing culture and elevate your business strategy, please contact me. I’d love to connect with you to explore synergies, possibilities and opportunities.